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Princess Cruises Raises Plus and Premier Package Prices, Changes Wi-Fi Plans
Princess Cruises is raising its beverage and dining package prices by $5 per person per day starting October 13, pushing Princess Plus to $70 daily and Princess Premier to $105 when booked before sailing. The increases apply to all ships, with Sun Princess and Star Princess commanding a $5 premium, bringing those to $75 and $110 respectively. This marks the second price hike in 15 months, following a similar adjustment in July 2025. The cruise line is simultaneously restructuring its Wi-Fi offerings. The standalone four-device plan is being discontinued, forcing guests who previously shared one plan across multiple devices to either purchase two separate plans or upgrade to Premier. A new two-device option launches at $39.99 per day if purchased pre-cruise, climbing to $47.99 for a full voyage onboard. Single-device pricing also increases to $27.99 pre-cruise and $33.99 onboard. Waiting to buy Wi-Fi once aboard carries a steep penalty: one-day single-device passes cost $39.99, a $12 premium over the pre-cruise rate. Couples and families will feel the impact most acutely. Those accustomed to sharing a single four-device plan across phones and laptops now face higher costs unless they upgrade to Premier. Princess positions the changes as service improvements while noting commission advantages for travel advisors, following similar messaging during a January 2024 Wi-Fi price increase. Cruisers planning sailings after mid-October should factor these higher costs into their budgets. Booking packages before departure remains the most economical choice, particularly for Wi-Fi access. Originally reported by Cruise Radio, Heather Baxter (September 28, 2026).


