Cunard has increased beverage prices across its fleet, prompting complaints from passengers. A guest aboard Queen Victoria discovered cocktails rising from US$13.50 to US$15, with other drinks similarly affected. Guest services confirmed the bar menu changes when contacted. The luxury cruise operator framed the adjustment as part of efforts to enhance choice and consistency, citing expanded wine selections and signature cocktail offerings. Cunard operates under a traditional model where base fares cover accommodation, standard dining, and entertainment, with drinks available for additional purchase. The company offers bundled Signature Packages providing up to 30% savings on beverages and specialty services when pre-booked. Multiple cruise lines have implemented price increases over the past two years.
Originally reported by Cruise Passenger Australia, Tallis Boerne Marcus (June 4, 2026).
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